Welcome to selectmetrics.

selectmetrics started life as MeasureCast in 1999, the first company to provide Internet broadcasters and advertisers with innovative technology for streaming audience measurement. Our industry leading technology provides accurate, timely, third party reports on audience size and demographics - information essential to making educated media placement and analysis.

In November, 2002, we licensed our streaming measurement technology to Arbitron, creating Arbitron's Internet Broadcast Service, making it the sole standard in internet streaming broadcast measurement. Now under the name selectmetrics, we are continuing development of innovative Internet audience measurement technologies.

Our partners and investors include Nielsen Media Research, Nielsen//NetRatings, TransCosmos JP, and CoMotion VC.